1
2
3
4
5
6
7
I've worked with Shiseido, Skype, Shell, and a lot of global brands not starting with S.
Precious Gold Vitality Serum campaign key visual.
Precious Gold Vitality Serum in-store display
Featuring the big idea and supporting copy line written by me, and key product and ingredient information on the unit’s base plate.
Precious Gold Vitality Serum outpost – exterior view.
Precious Gold Vitality Serum outpost bird's-eye view.
Interior science wall of the outpost design.
A selection of infographics created for social channels as part of the campaign.
A gorgeous campaign sparked from the big idea co-created by me and my team. Expressing the energising effect of retinol and the luxury (and protective properties) of gold, it’s an all-ages forcefield against the damage caused by stress. I scripted the film and wrote the suite of assets. Stunning visuals by Robert Fontanelli.