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I've worked with Shiseido, Skype, Shell, and a lot of global brands not starting with S.
Campaign main visual. La Crème is the iconic product of Clé de Peau Beauté. I came up with the big idea in celebration of its status, ultimate skin benefit (getting around strict regulatory claims), and Dr Who-like regeneration after reinventing itself multiple times so far. Stunning visuals by the incredible Robert Fontanelli – absolute maestro of luxury and gold.
La Crème campaign key visual, featuring global brand ambassador Ella Balinska.
La Crème campaign key visual, featuring global brand ambassador Diana Silvers.
I wrote the big idea, scripts, and campaign language celebrating the legacy of a product that never stands still. Undergoing multiple reinventions, La Crème occupies iconic status as Clé de Peau Beauté’s pinnacle product – which advances alongside the brand’s science. The epic visuals and sound design are care of Creative Director, Robert Fontanelli. For the global brand ambassador key visuals, I tweaked the big idea slightly to have La Crème – an iconic moisturiser for mature skin that smooths signs of aging – make more sense for young ambassadors in their early 20s. They will grow into using La Crème, as their achievements see them grow into their bright futures. The next generation of icons.